Choosing A Domain Name
How To Choose The Best Domain For Your Website
A Domain name is crucial when you starting out your website. It serves as your brand or logo. The more people see it, the more they will visit your site. How many times have you come across a great website that you couldn’t find later on?
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Your domain name should be short, simple, and leave a good lasting impression. It should remind your visitors about your website address and come back to your site. If your website can achieve this, then you have a good domain.
Choosing the right domain name for your website is not that easy though. It requires some thought but don’t get discouraged, you just need to carefully plan your domain name that would suit your website.
Try to avoid common names, cause there are too many common, plain, simple, and one-word names out there. Names such as Fitness, shoes, and clothing has provided a competitive advantage. When new companies arrived, these common names have lost their worth. Choosing a common name, you will unfortunately be one of many.
Domain names containing only keywords are also too general. In effect, they difficult to remember,e.g, fitnessexpert.com,fitnesspro.com,fitnessguru.com.I get the impression that they are the same. And you? Don’t get lost in the crowd with similar, competing domain names.
The use of keywords in your domain name is mainly popular because it will help in SEO. However, Google officially states that exact match domains(EMD’s) have little influence over positioning. It can also hurt your website. Purchases of EMD’s may be treated as an attempt at manipulating the algorithm. This can lead to your website’s position decreasing in search results or it can disappear altogether.
The shorter your domain name, the better. Look at famous companies like Facebook, Twitter, and Nike. They have short, strong, and easy names to remember. Notice that they do not have keywords in their names, and still, everyone knows them.
Easy to say, easy to spell, and easy to write. If you have to explain the spelling of your domain name, then its too complicated. There is a risk that a user might make a mistake and misspell your domain name and never find your website. Surely you don’t want that to happen to you.
Try avoiding hyphens and numbers. They can confuse a user about where they should put them. Internet users will have an easier time remembering a domain without any hyphens,e.g.,yourname.com is a better choice than your-name.com.The same goes for numbers. Users will type your name without hyphens or numbers, and it is more than likely that they will end up on your competitors’ website.
Before you can breathe a sigh of relief, just make sure that your domain name you have chosen, is not a registered trademark. It may cause some problems with the law, which will cost you a lot of money and bring trouble to yourself. So, just make sure that the domain name you have chosen is not a trademark of another company.
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Your next step is to choose a domain name extension like for instants:
Every country has its own domain name extensions and choosing a domain name extension largely depends on your target market. If you are interested only in the local market, you may use a popular national extension in a given country like:
– .at- Austria
– .za-South Africa
– .uk-United Kingdom
You also have other extensions at your disposal:
– .org-this extension is chosen for non-profit organizations;
– .info-this suggest the informative content of a particular website;
– .gov-this reserve as only Government Organisations
There are hundreds of more domain extensions available on the internet, with the most popular and recognizable on is .com
The .com extension is steadily decreasing, thus, the choice is getting limited, and prices seem to be irrationally high. Ask yourself, whether it is better to produce an original name with a different extension or to choose any domain name with .com extension. The .com extension is the most popular and if you have any doubts, stay with .com.
If you find it difficult to come up with a unique and clever name, or the name that’s on your mind are not available, you can use Domain Name Generator. It’s a great tool to use which generates many new names based on your indications. You are not obliged to use the names that are generated, but it will give you new ideas.
Choosing the right domain name is not an easy task. It can be very challenging when you start your new website. Everyone is looking for the right choice and be recognized and you never know whether your domain name will conquer the hearts of your followers. If you starting your own website or blog, consider using your own name and surname-this is also an excellent strategy to build your brand.
Always think globally while creating your name, unless you want to focus on the local market, in which case you should think locally. Remember that both of these markets are ruled by their distinctive rules. You have to decide on your own which road you want to take. Good Luck!
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