Getting Started With Twitter Marketing
Are you on Twitter to market your business? Using Twitter for business purposes is possible, but you will find out that shouting out your products or services isn’t helping you stand out in your followers’ crowded Tweet streams.
There’s a good reason for that. With an estimated 250 million active monthly users and about 100 million daily users, sending out around 600 million tweets a day, it’s easy to get lost in the crowd. If you’re using Twitter for business, you need to be prepared to get strategic and approach your Twitter strategy like a real marketing professional.
Before you start with Twitter marketing, decide in advance what you’re aiming for with your Twitter activity.
Possible reasons might be:
- To get more traffic to your blog or website
- Building a following interested in your offerings
- Want to grow your email list
- Getting sign-ups for your webinars or online events
- Selling your products or services
If you know your reasons why, you will obviously be tweeting about these things, but you’ll also be sharing a lot of links, quotes, and tips that will attract followers who will be interested in those things in the future. You’ll soon get a feel for how marketing on Twitter works.
Choose the right user name
I strongly recommend your real name because you can be on social media for years and you WILL evolve along the way. Using your real name will enable you to tweak your profile and sharing a strategy to fit with whatever you’re doing right now. If you do most of your work under your own name, use your own name as your Twitter handle.
Create your profile about what you offer
With any social media channel, your profile should let people know straight away what you do and how you can help them. You want people to land on your profile to either hire you, buy your products, or visit your website.
Note that links become live in your Twitter profile. Don’t include more than 3 links.
You only get 160 characters of profile space on Twitter, but you can change it as often as you want. Make it about what you want your followers to know right now.
Use your cover photo wisely
This is an important part of your Twitter account. Don’t just make it a pretty picture. With some well-placed text, it can also tell people what you do and how you can help them.
Not everyone will actually bother to click through to your profile and check out who you are. Make sure you make an impact on those who do.
Define and attract your target audience
If you on Twitter to sell, promote, or market you’re looking to attract your perfect customers. Take a moment to define who that is.
Every day I see entrepreneurs on Twitter connecting with other entrepreneurs, instead of entrepreneurs connecting with business coaches instead, and writers connecting with other writers instead of publications looking for contributors.
It’s fine to network with others in your industry. They can be a source of support, tips, and like-minded company. But if you’re marketing your business, market to your intended audience, not others providing the same services you do.
Grow your following organically
Don’t accept messages from people offering to sell you, followers. Just tell them you’re not interested. Buying followers will not get you an engaged following of people interested in what you have to say and ready to buy your stuff. It will most likely get you followed by a lot of fake and inactive accounts, which won’t help you reach your marketing objectives at all.
Consider Twitter Ads
Twitter has a paid promotion and is similar to Facebook ads in that they allow you to expand your organic reach via sponsored Tweets. Twitter makes it easy for you to design your Twitter ads according to your objectives, offering, for example, a lead generation card, or a product card.
I’m a big believer in using all social media platforms as free tools to enable you to connect with your audience, but if you have the budget you may find Twitter Ads worth trying out once you’ve started to build an engaged following.
Use cool images
Like most other social media platforms, Twitter is becoming more visual. People love a big, bold, relevant image, and Tweets with images receive 20% more clicks, 90% more favorites, and 150% retweets.
You can source free images from around the web, pay for stock photos, or take your own photos if you’re so inclined. Or you can create fun, eye-catching images with free online tools such as Canva.
Tag relevant people in your images
When you post an image, Twitter will ask you who is in it. You can add up ten people in this field, effectively tagging way more people than you would be able to mention without running out of characters. Don’t abuse this. Only tag people legitimately. This would include people who are actually in the image, of course. But it can be used in other legitimate ways, such as if you’ve produced a piece of content with input or examples from multiple people.
Make use of hashtags
If standing out in those crowded Tweet streams is a challenge, how are people going to find your tweets? A lot will find them through hashtags, so use them strategically. On Twitter hashtags actually get searched. They’re not there just to make a statement or a joke. So make sure you tag your posts with real, relevant hashtags that people actually follow or search.
Use sharing hashtags
These are simply hashtags that encourage you to post on a certain day and share other posts with the same hashtag. My favorites are #SundayBlogs, #PassiveIncomeDay, and #WeekendBlogShare. If it’s a blog share it’s for sharing blogs (or specific blog posts) NOT sales pages, sign-up forms, stand-alone contests, etc.
The common thread here is that you’re supposed to share others’ posts, not just post your own link and wait for shares. You don’t have to share everything. Just pick what will be relevant to, and appreciated by your audience.
Do ReTweets regularly
This is like a group of networkers all sharing each other’s posts. Find posts you love, share them, and then submit a Tweet you want to promote. NO sales pages are allowed. Link to valuable posts contents only. I find this is a great place to curate great content and easily schedule it into my Twitter stream, and I’ve found some really cool people to follow on there too.
This is even more flexible than retweets. As much as you can boost any Tweet you want, it can be a sales page or sign-up page (though it still needs to be Tweet-worthy, so make sure it’s a sign-up page with a great, high-value, high-quality opt-in gift, or a sales page with a special offer). You can also use CoPromote to promote an image or video, so it’s pretty versatile.
Create amazing content
One of the biggest mistakes new Twitter users make is they focus on only sharing their own links and things that directly benefit them. They don’t Tweet all the amazing articles they find around the web, and they don’t ReTweet things they find on Twitter, because they think they’re just sending people to other people’s content.
To understand Twitter you have to understand that most people will consume a LOT of content during the course of each day. You can’t possibly supply it all personally, but you can curate it. Every time you share content that is of value you attract new followers and position yourself as an expert on the topic.
People actually associate you with the content you share.
Getting new business
We should all be actively marketing our services and offerings every day, and you’d be right in thinking Twitter may not be the best way to do this, but there are a few ways to connect with potential clients on Twitter. A lot depends on what industry you’re in, but it’s worth putting together a simple, time-efficient strategy.
Make use of Twitter analytics
Twitter’s native analytics are easy to read and can be accessed right there in your Twitter profile. Keep an eye on which Tweets get the most attention and engagement and focus on posting more of the same. In every part of our business, we’re aiming to do more of what works and less of what doesn’t. Twitter makes this simple, compared to many other platforms.